If you know anything about search engine optimization and local listings, you know that the algorithms of the most popular engines are constantly changing to reflect new information and trends. Local SEO content is one of the most useful tools a business can use for promotion and attracting potential customers. These ten tips will help your website stay at the top of search engine listings so that you can continue to attract a following and help your business stay relevant.
1. Don't forget the importance of a good title and meta description.
As you create content, remember that every new web page or blog post that is added to your site becomes a new chance to appear in search engine results. Make sure that this content comes with a title and meta description that is filled with local, geographic-specific keywords!
2. Keep up to date on the local listings directory.
Directory resources like Yelp are all opportunities to draw more attraction to your business. Check these directories from time to time in order to ensure that the information about your website or business is up to date and accurate.
3. Remember all of the search engines.
While Google may be one of the most commonly used search engines, don't forget that your business may also appear on Bing, Yahoo, and other engines as well. When it comes to optimizing your website, consistency is crucial. Make sure the information about your business and your map location listing are accurate on each engine.
4. Establish a recognizable brand across your social media accounts.
Social media is an important marketing tool to be used in order to keep your business relevant and is another great place to exercise using SEO content! Create posts that are filled with important keywords or hashtags that will help attract customers to your business and grow your social media following. More people visiting your social media accounts will ultimately mean more people visiting your business.
5. Make sure contact information and addresses are correct.
Now that your SEO content is attracting more people to your business, make sure that your contact information and addresses associated with your business are accurate online. Keep this information up to date on every search engine so that customers will have no problem getting in touch with you.
6. Claim your business on search engines.
Claiming your business on search engines is key to making sure information stays accurate and your business appears easily across all of a search engine's properties. Verify the local listing of your business with an easily claimed Google My Business listing.
7. Make use of different Location Pages.
Do you have a brick-and-mortar location in multiple different cities or locations? This is a great opportunity to boost how many times you appear in local listings! Make a specific webpage for each of these locations to appear more easily on search engines and make it easier for customers to find you.
8. Take advantage of helpful SEO tools.
Anyone can learn SEO with so many helpful tools available online! Take advantage of these resources and never stop learning new strategies or tactics to expand the search engine optimization of your business.
9. Create topics specific to your location.
As you create unique SEO content, include details and keywords that are suited to the specifics of the location of your business. Your keyword usage should reflect the geographic location of your business. This is a great opportunity to craft unique content! Nobody knows the details of your business as well as you do.
10. Keep a watchful eye on your online reviews.
Reviews matter! Even if your business appears in local listings, you won't be receiving much traffic with negative reviews. Be mindful of the needs of your customers and work towards positive feedback!
If you want your business to stay relevant, local SEO is a key tool for success. Practice the best SEO strategies to stay at the top of search results.
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Johnny is the CEO of Digital SuperCat, a full-service digital marketing agency headquartered in Long Beach California. His agency has helped early-stage to late-stage venture-backed startups, small and micro businesses, to Fortune 500 companies grow their revenues. He is also a serial entrepreneur with a passion for helping others build their own business.
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