Want to donate blood? The American Red Cross recently launched a new app allowing you to schedule your next appointment. Need to pay for goods or services you want? Paypal, an online service that allows buyers and sellers to send and receive payments, now entices its customers to “pay faster in apps.”
Truth is, mobile apps are revolutionizing the way we view the world, the way we interact with each other, the way we eat, sleep and live.
Most notably, perhaps, mobile apps are changing the way we do business.
Perhaps you’re still not sold on the necessity of mobile app development for your small business.
Well, let’s take a look at the numbers.
Some 50% of cell owners download apps — up from 22% in 2009, according to the Pew Research Center Internet Project.
Not only do half of cell phone users download apps, but those glued to their cell phones spend most of their time on those downloaded programs.
Flurry, an analytics firm, reports that U.S. consumers are spending more and more time in apps. Consumers spend almost 90% of their time on mobile devices inside apps with the rest of their time spent on the mobile web.
So what does all this mean? Insert old adage here — “time is money.”
eMarketer reported last year that in-app purchases were taking over non-advertising app revenues.
In-app purchases aside, eMarketer projects that this year “mobile advertising in the U.S. will total $17.73 billion.”
All of this evidence points an indicting finger — business owners who have not taken advantage of this wave are missing out on a crucial opportunity to bring in their share of revenue.
But money isn’t everything. The success of a business is also contingent on its ability to provide good customer service. And mobile apps give businesses the opportunity to connect with the consumer whenever and wherever that consumer chooses.
When it comes to interacting with their business of choice, consumers these days want more functionality and practicality. They want first dibs at deals and promotions. And where else would they get it first but from an app on a device that is oftentimes at their bedside?
After all, “67% of cell owners find themselves checking their phone for messages, alerts, or calls — even when they don’t notice their phone ringing or vibrating,” according to the Pew research firm.
Consequently, Flurry reports that the mobile revolution, six years strong, is giving rise to more and more mobile addicts, or, consumers who launch apps more than 60 times per day.
The current mobile app revolution is evidence of a digitally creative economy looking to capitalize on a get-it-now mentality where businesses are always open and able to enter the lives of consumers with the tap of their fingers.
It’s the sign of a never-ending pursuit of technological perfection, with apps currently controlling the digital course.
Johnny is the CEO of Digital SuperCat, a full-service digital marketing agency headquartered in Long Beach California. His agency has helped early-stage to late-stage venture-backed startups, small and micro businesses, to Fortune 500 companies grow their revenues. He is also a serial entrepreneur with a passion for helping others build their own business.
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