Making the decision of updating, tweaking or even complete logo redesign is a common issue faced by business owners. A logo’s design is an essential part of your company. A logo speaks volumes. A logo’s purpose is to help convey your brands message, product or service in a distinguishable and appealing way that flows with the rest of your marketing efforts. If a logo is not very recognizable then it won’t get much attention from potential customers.
So, why should you redesign your logo? If a logo was created by a free logo maker or one of those $19-69 logo makers, then it definitely needs an update. Not only does a poorly made logo reflect on a brands work quality and make the brand look unappealing, but it can also cause problems when a webpage is loading, and can even produce undesired and unattractive results on print paper. Potential customers that stumble across a website with a poorly designed logo will take this as a sign to look elsewhere for the product, service or information they are seeking.
Apart from lack of quality, another reason you would want to change your company logo is when industry or target market changes occur. All businesses must evolve with time, and as they evolve they are forced to move in new directions and adapt to the always-changing marketplace they serve. A sudden logo redesign has even been shown to reignite customers interest by keeping things fresh and more in touch with the audience.
A new and improved logo can even spark a higher sense of pride in a business and inspire employees. And everyone knows that satisfied employees usually amounts to satisfied customers.
The key to making a logo redesign a success lies in finding the right logo designer for the job. A creative and talented designer that is in-tune with your brand and what it needs is an excellent way to build a better type of identity system for your business. The right logo designer can effectively define your brands attitude, improve your websites overall theme, and creates the perfect first impression for new customers.
If any of these thought points made you realize just how much you underestimate your company logo, then what are you waiting for? Find a new logo designer so your company can start building the foundation for a new and inspiring identity right away!
For more information on revamping your logo design, feel free to contact us right away.
Johnny is the CEO of Digital SuperCat, a full-service digital marketing agency headquartered in Long Beach California. His agency has helped early-stage to late-stage venture-backed startups, small and micro businesses, to Fortune 500 companies grow their revenues. He is also a serial entrepreneur with a passion for helping others build their own business.
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