How did you hear about us?*Please SelectBBB WebsiteBillboard AdClutch.coCrunchbaseExpertise.comFacebook pageHulu Video AdInternet AdLinkedIn company pageProductHoodReferredSearch Engine (Google/Bing)Spotify AdSocial Media AdTV CommercialUpcity.comYelpAngiesListOther / Not Listed

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We have a few questions to ask you on the next page about your business.

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Please tell us your name and the email address we have on file for you. 

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Legal Name* Corporations: My Company Inc | LLC: My Company LLC | Sole Proprietors: FirstName LastNameDoing Business As Name (if any) DBA includes: Fictitious Firm Name or Fictitious Business NameYour direct company email*

Your Mobile NumberWhat is your business industry?*Please SelectAccountingAdvertisingAgricultural ServicesApartmentsArchitectsAssisted LivingAttorneysAuto Repair ShopsBail BondsBakeriesBanksBarsBeauty SalonsCar DealersCar InsuranceCar RentalCarpet CleanersCatering ServicesChiropractorsChurchesClothingCoffee ShopsCommunicationsComputer ServicesConstructionContractorsDay SpasDentistsDoctorsEducationElectriciansElectronicsEmployment AgenciesEngineeringEvent PlanningFinancial ServicesFlooring CompaniesFloristsFurnitureGolf CoursesGrocery StoresHardwareHome ServicesHotelsIndustrial EquipmentInsurance AgenciesInternet ServicesJewelersLawn ServicesLocksmithsMedical ServicesMovie TheatersMoving CompaniesNightclubsOpticiansPest ControlPet StoresPhotographersPlumbersPsychologistsReal Estate AgenciesRestaurantsRoofing ContractorsSecurityShoppingSporting Goods StoresStorageTravel AgenciesVeterinariansYoga StudiosWhat is your job title?*Please SelectOwnerCEO / PresidentChief Marketing OfficerManaging PartnerVice PresidentMarketing ManagerGeneral ManagerOffice ManagerWorkplace Operations ManagerExecutive AssistantOther Not Listed

What is the company main phone number?How many employees do you have?*Please Select12 – 56 – 2526 – 149150 – 500+What is your annual revenue?*Please SelectPre Revenue/Startup< $10,000 – $74,999$75,000 – $149,999$150,000 – $249,999$250,000 – $499,999$500,000 – $999,999$1,000,000 >

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Brand Values

Brand values are the fundamental beliefs and principles that define a company’s identity and shape its personality.

The following questions will help us to determine your brand values.

1. What is your company mission statement?This is a sentence or two that explains your company’s goals. It should also weave in some information about what your organization is and why it exists.

2. What is your product/services positioning statement?This is like your company mission statement, only more specific to your offerings. Here’s Volvo’s for an example: “For upscale American families, Volvo is the family automobile that offers maximum safety.”

3. What is the benefit of your product/service?Does it save your customers money? Does it help them increase ROI? Think about how exactly you’re helping your target audience.

4. Tell us five words that represent your brand!Think about your brand’s personality. How would you describe it?

5. What are three messages your brand needs to communicate?Why does your brand matter? These messages should be relevant to your target audience.

6. What is your value proposition?How do you solve your customers’ problems? This should summarize why someone should buy your product or invest in your services.
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Brand Attributes

Brand attributes are the characteristics that distinguish a brand from its competitors and define its unique identity in the marketplace.

The following questions will dive into the essence and identity of your brand.

8a. What is your primary brand color?*ColorPick color 8b. What is your secondary brand color?*ColorPick color 8a. What colors would you like to represent your brand?*

9. What colors would you not like to see?*

10. What words would you use to describe your brand’s image?

11. What words would you not want used to describe your brand’s image?

12. What attributes and/or emotions do you want associated with your brand?

13. What attributes and/or emotions would you not want associated with your brand?
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Abstract Values

Abstract values are intangible concepts, such as ethics and social responsibility, that can influence the social standing of a brand or organization in the eyes of its stakeholders.

We need these details to create a logo/branding design that resonates with your stakeholders and stands out from your competitors.

14. How would you describe your brand to a friend?

15. How would you describe its style?

16. What other brands would be its friends?

17. Where would your brand hang out?

18. Age? Gender?

19. What actor/actress would be perfect to play your brand? Why?

20. What kind of car would your brand be?

21. What animal would represent your brand?
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Design Elements

Logo design elements are the visual components of a logo, such as shapes, colors, typography, and images. These elements work together to create a unique and memorable design representing a brand’s identity and values.

The following questions will help you narrow down your visual preferences.

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