Let’s Create Your Dream Brand Logo

We can’t wait to bring your vision to life, so please take a few moments to answer our questionnaire, and let’s get started!

1Start Request2Business Details3Brand Values4Brand Attributes5Abstract Values6Design Elements
Thank you for taking the time to tell us what you want in your logo design. Please feel free to skip questions you don’t understand or are irrelevant to your logo. But the more details you share, the more likely we can customize a design that seamlessly fits your goals.

Are you a current client?*

Thank you for giving us the opportunity!

We have a few questions to ask you on the next page about your business.


Please tell us your name and the email address we have on file for you. 

Please tell us the name we have on file for you*

Please tell us your name*

Corporations: My Company Inc | LLC: My Company LLC | Sole Proprietors: FirstName LastName DBA includes: Fictitious Firm Name or Fictitious Business Name

Are you the final decision maker?*

What is your business address?*

Brand Values

Brand values are the fundamental beliefs and principles that define a company’s identity and shape its personality.

The following questions will help us to determine your brand values.

This is a sentence or two that explains your company’s goals. It should also weave in some information about what your organization is and why it exists.

This is like your company mission statement, only more specific to your offerings. Here’s Volvo’s for an example: “For upscale American families, Volvo is the family automobile that offers maximum safety.”

Does it save your customers money? Does it help them increase ROI? Think about how exactly you’re helping your target audience.

Think about your brand’s personality. How would you describe it?

Why does your brand matter? These messages should be relevant to your target audience.

How do you solve your customers’ problems? This should summarize why someone should buy your product or invest in your services.

Brand Attributes

Brand attributes are the characteristics that distinguish a brand from its competitors and define its unique identity in the marketplace.

The following questions will dive into the essence and identity of your brand.

7. Does your brand image fall between any these opposing characteristics?*

Opposing characteristics refer to opposite or contrasting traits, such as traditional vs. modern, luxurious vs. affordable, or high-quality vs. low-cost. The question asks whether your brand is perceived as having conflicting characteristics or falls within a consistent range of qualities.

8. Have you selected your brand colors?*

ColorPick color ColorPick color

Abstract Values

Abstract values are intangible concepts, such as ethics and social responsibility, that can influence the social standing of a brand or organization in the eyes of its stakeholders.

We need these details to create a logo/branding design that resonates with your stakeholders and stands out from your competitors.

Design Elements

Logo design elements are the visual components of a logo, such as shapes, colors, typography, and images. These elements work together to create a unique and memorable design representing a brand’s identity and values.

The following questions will help you narrow down your visual preferences.

22. Which one of these logo formats do you believe best represents your brand?

23. Which one of these logo styles do you feel best represents your brand?*

24. What style of font do you feel best represents your brand?*

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